Heard ↗ is financial management software purpose-built for therapists. Their core product is already generating 8-figure ARR, but a large segment of the market—early-stage and solo practitioners—has remained out of reach, often because they’re not yet ready for the full platform.

That’s when founders Andrew and Vic brought in Kind Heart. We collaborated closely with their internal design team, bringing fresh perspective to explore and design a new, self-serve product tailored to the needs of earlier-stage therapists—simpler, more affordable, and built around where these practitioners are today.